If so, how are they using this platform? Then aim to do better. Provide options for different levels of engagement. Some of them will be active participants and some passive.
Pick 5 to 10 goal related measures you can use to track the progress of your plan and plug them into your scorecard. The fact that people consume your media does not, in itself, constitute impact; impact means people taking the action you called for.
Instead they found that this simpler message received a much stronger response: Laws such as the Patient Protection and Affordable Care Act of and the Plain Writing Act of require government communicators to make their messages easy to understand, so people can more easily act upon information and make effective decisions about their health.
If you need to film in risky areas, then do so inconspicuously. Start thinking about what your actual social media objectives are. Security and privacy Producing and distributing media can involve risks.
This will make it easier for you to show the value of your work and get executive buy-in and investment. You should always provide people with options if they are participating in the creation of your media: Each social media channel is different in the way it engages communities and manages content.
Social marketing is the use of marketing principles to influence human behavior to improve health or benefit society. Culture — what is their cultural background, what languages do they speak or read? These elements are as follows: It is best to create a rough budget for your media campaign at the beginning, that sets out what funds and other resources you will have access to.
For help crafting social media communications, please visit Health Literacy: This section explains how you travel to your final destination.
Include which messages and media are to be sent out and when; for example, 50 email or text messages over a one-year period. If you need access to confidential documents, work under the utmost secrecy and understand how to encrypt documents and hide your digital footprints.
Using jargon or words and phrases that are not commonly understood by most people. For example, while you may send out video footage of human rights violations to national television stations, to ensure they receive widespread general attention in your country, you could also have a blog that regularly updates your global audience about new footage you have obtained, provides information regarding where it has been broadcast and shares responses you have received from audiences, relevant organizations and government bodies.
Create a timeline The effectiveness of a media campaign largely depends on timing. Your message is what will pull people toward your campaign. About 1 in 3 adults has below basic or basic health literacy skills, which means they would find it difficult to read and follow instructions on a prescription medicine label.
Who will be reading your strategy? Although a wide variety of social media tools exist, this Guide will focus on three specific channels: For instance, you might instinctively think that Facebook is a better network for reaching Baby Boomers than Millennials, but the numbers show that Millennials still outnumber Boomers on the platform.
This research may involve the following: They should be used to convey messages that will appeal to their tastes, habits and interests; this might include using humor to appeal to a young audience, or group mobilization to bring about a collective action; it may involve expressing complex data in striking visuals to get a message across clearly, or broadcasting compelling stories of personal experiences, to ensure these are heard by those who have the power to change the situation.
What do you want to achieve? These elements are crucial in assessing your strategic position with your organization. Then you can decide which media you want to use and whether they will be distributed online or offline or both.
For example, if 10, people read your blog, you can count that as a good response. Media Impact Indicators You should decide on the media impact indicators before you create your media.
Tell people something new, something they had not thought about. And that will allow you to think more clearly about what to offer them.
Here, I use goals to define short-term action. Quickly engage the reader. Then you can decide which media you want to use and whether they will be distributed online or offline or both. Audience profiling After you have identified your target audience and participant communities, create a profile for each that includes details such as:A social media strategy documents how a business or organization will plan, execute, and measure all social media marketing activities.
Throughout this post, we'll elaborate and expand upon what exactly this means. Kristy Dalton is CEO of Government Social Media and founder of the Government Social Media Conference (GSMCON).
Kristy is a nationally acclaimed speaker, trainer, and advisor on digital strategy. Designing a media strategy will help; this is likely to be most successful when it is done as a group, with the people involved in your overall campaign or project.
The following sections break down the process of creating a media strategy document into simple steps. Oct 22, · Write a mission statement. The purpose of your mission statement is to summarize your organization's underlying purpose, or vision.
Strategic plans are extensions of the mission statement, as it is the mission statement that guides the goals and serves as a 91%(). Designing a media strategy will help; this is likely to be most successful when it is done as a group, with the people involved in your overall campaign or project.
The following sections break down the process of creating a media strategy document into simple steps.
CDC’ s Guide to Writing for Social Media CDC’s Guide to Writing for Social Media [ MB, 60 pages] This toolkit was developed by the Electronic Media Branch, Division of News and Electronic Media, Office of the Associate Director of Communication at the Centers for Disease Control and Prevention (CDC).Download